A Transformer-Based Multimodal Semantic Retrieval Model for Business Intelligence Systems

Jigang Xie

Abstract


In the increasingly growing business intelligence (BI) environment of multi-source heterogeneous data, traditional information retrieval methods face significant bottlenecks in accuracy, response efficiency, and semantic understanding ability. We aim to investigate whether multimodal semantic modeling and dynamic intent recognition can significantly improve retrieval precision and response efficiency in BI contexts. This paper designs and implements a Transformer-based multimodal semantic retrieval model architecture, which combines a multi-layer semantic modeling mechanism with a context enhancement strategy to model the deep matching relationship between user queries and multimodal business data. The architecture introduces a query semantic vector generation module based on Transformer encoders, adopts a multi-channel deep feature fusion structure for structured fields, behavior logs, and documents, and incorporates a dynamic user intent recognition module for context-aware representation. The training employs a contrastive loss with softmax normalization, optimized with the AdamW optimizer and cosine learning rate scheduling. Experiments are conducted on three enterprise-level datasets, including an internal document corpus (42,000+ samples), a structured product dataset (18,000 records), and user behavior logs (3.1M entries). Evaluation results demonstrate that the proposed model outperforms BM25, DSSM, and BERT Retriever, achieving Precision@10 = 0.723, nDCG@10 = 0.702, and MRR = 0.537, with relative improvements of up to 28.6%. In addition, the model reduces average response latency to 430 ms and maintains a user satisfaction score above 87, proving its feasibility for deployment in intelligent decision-support BI platforms.


Full Text:

PDF

References


Yin Y , Li C .Innovative Practice of Intelligent Business Models in the Field of Communication[J].Intelligent Information Management, 2024, 16(4):147-156.https://dol:10.4236/iim.2024.164009.

M Genoveva Millán Vázquez de la Torre.An Economic Perspective on the Implementation of Artificial Intelligence in the Restaurant Sector[J].Administrative Sciences, 2024, 14.https://dol:10.3390/admsci14090214.

Setiawan J , Hendayana Y .Analysis Of The Influence Of Artificial Intelligence On Business Innovation (Literature Review Study)[J].Dinasti International Journal of Digital Business Management (DIJDBM), 2024, 5(4).https://dol:10.38035/dijdbm.v5i4.2801.

Madanaguli A , Sjdin D , Parida V ,et al.Artificial intelligence capabilities for circular business models: Research synthesis and future agenda[J].Technological Forecasting & Social Change, 2024, 200.https://dol:10.1016/j.techfore.2023.123189.

Widayanti R , Meria L .Business Modeling Innovation Using Artificial Intelligence Technology[J].International Transactions on Education Technology (ITEE), 2023.https://dol:10.34306/itee.v1i2.270.

Wibowo C N , Santoso A S .Artificial Intelligence Implementation in the Business Model Innovation for Ensuring Business Continuity: A Case Study of PT. Metrodata Electronics Tbk.[J].Qeios, 2023.https://dol:10.32388/x17btf.2.

Asmar M , Al-Rob I A A .Application of Artificial Intelligence in Business Decision Making: Insight from Literature Review[J].Springer, Cham, 2024.https://dol:10.1007/978-3-031-73632-2_11.

Senadjki A , Ogbeibu S , Mohd S ,et al.Harnessing Artificial Intelligence for Business Competitiveness in Achieving Sustainable Development Goals[J].Journal of Asia-Pacific business, 2023.https://dol:10.1080/10599231.2023.2220603.

Yang T ,Aqsa, Kazmi R ,et al.AI-Enabled Business Models and Innovations: A Systematic Literature Review[J].KSII Transactions on Internet & Information Systems, 2024, 18(6).https://dol:10.3837/tiis.2024.06.006.

Yin Y , Li C .Application and Innovation of Artificial Intelligence in Economics and Management Courses in Universities [J].Journal of Service Science and Management, 2024.https://dol:10.4236/jssm.2024.174017.

Chanda A K , Tidd J .HUMAN JUDGMENT IN ARTIFICIAL INTELLIGENCE FOR BUSINESS DECISION-MAKING: AN EMPIRICAL STUDY[J].International Journal of Innovation Management, 2024, 28(1/2).https://dol:10.1142/S136391962450004X.

Mahalakshmi V , Kulkarni N , Kumar K V P ,et al.The Role of implementing Artificial Intelligence and Machine Learning Technologies in the financial services Industry for creating Competitive Intelligence[J].Materials Today: Proceedings, 2022, 56:2252-2255.https://dol:10.1016/j.matpr.2021.11.577.

Gonesh C ,Saha, Menon R ,et al.The Impact of Artificial Intelligence on Business Strategy and Decision-Making Processes[J].European Economic Letters, 2023.https://dol:10.52783/eel.v13i3.386.

Cunea M I .An analysis of innovations in business models: the case of Medlife's sustainability report[J].Journal of Research & Innovation for Sustainable Society (JRISS), 2024, 6(2).https://dol:10.33727/JRISS.2024.2.30:273-281.

Edgington S , Kasztelnik K .The Ethical Considerations of Business Artificial Intelligence Exploration Through the Lenses of the Global AI Technology Acceptance Model[J].Journal of Strategic Innovation & Sustainability, 2024, 19(1).https://dol:10.33423/jsis.v19i1.6749.

Wang J .Artificial Intelligence and Technological Innovation: Evidence from China's Strategic Emerging Industries[J].Sustainability, 2024, 16.https://dol:10.3390/su16167226.

Hu K H , Chen F H , Hsu M F ,et al.Governance of artificial intelligence applications in a business audit via a fusion fuzzy multiple rule-based decision-making model[J].Financial Innovation, 2023, 9(1).https://dol:10.1186/s40854-022-00436-4.

Lu B , Jing H .Analysis on Innovation Path of Business Administration Based on Artificial Intelligence[J].Mathematical Problems in Engineering: Theory, Methods and Applications, 2022(Pt.51):2022.https://dol:10.1155/2022/6790836.

Echeberria A L .The Impact of AI on Business, Economics and Innovation[J].Artificial Intelligence for Business, 2022.https://dol:10.1007/978-3-030-88241-9_3.

Rajagopal N K , Qureshi N I , Durga S ,et al.Future of Business Culture: An Artificial Intelligence-Driven Digital Framework for Organization Decision-Making Process[J].Complexity, 2022.https://dol:10.1155/2022/7796507.




DOI: https://doi.org/10.31449/inf.v49i14.10685

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.