WANG, Hui. Consumer Behavior Analysis and Enterprise Marketing Strategy Optimization Based on Decision Tree Model and Association Rule Algorithm. Informatica, [S. l.], v. 49, n. 7, 2025. DOI: 10.31449/inf.v49i7.7207. Disponível em: https://www.informatica.si/index.php/informatica/article/view/7207. Acesso em: 2 feb. 2026.